I can’t stress how much I enjoy the process of making a
film. It is one of the few things in life that challenges me on a consistent
basis. There is no magic formula to success. However if planned properly you
can increase your chances for success.
Earlier I talked about how Kevin Geiger stressed the need to create a business plan in concert with the creative content. Working on my own project I can see the wisdom in this. It’s
imperative to consider the return on investment for investors because lets face
it honestly they aren’t really in it for the sake of the art so much as to how
quickly they can turn a profit.
Some would see that as limiting the artistic
side of film. In some ways that is true and I can see the argument that it’s to
the detriment of the art form as a whole. I on the other hand see it as a
benefit. If you look at the box office numbers for films you’ll notice that the
rating of your film can affect your potential return.
Hence I have planned for
the majority of my movies to hit a certain rating to increase the chances for a
greater return in box office. Consequently that also spells out a faster return
on investment for any potential investor. Of course with that potential return
it makes the investor more likely to fund the project and voila I now have
funding to do what I love.
Just taking stock of emerging trends also helps in
my planning as well. It gives me an early indicator of whether my film has a
shot at being successful or not. Even if I still plan on doing a film genre
that currently flooding the market I can at least strategize on the release
date to where the market has cleared up to increase the chances of success. So
in short I’m with Kevin you should plan your business plan the same time as the
creative story.
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